How to Make Money on Your Mobile App
Here's How:
Create an innovative app
In a market virtually flooded with all kinds of apps, you, as the
developer, have to focus on the approval of your app right now. Make
sure to read through all the terms and conditions of the particular app
store before submitting your app therein. Reading through the fine print
reduces the risk of rejection to a large extent. Try to develop
innovative, usable and engaging apps – that will increase chances of approval.
Note: Test the app well before submitting it. Even the slightest slipup on your part may result in rejection of the app.
Promote the app
After crossing the approval process, you need to get customers to
download your app. Many app stores do feature new apps on a daily basis,
so your chances of getting exposure are good to that extent. But to
actually get potential users to notice your app, you should ensure it is
of very high quality. Displaying a good-looking, polished app will
enhance chances of its sales.
Note: You may even want a designer and programmer to work on the design and the UI.
Extend the app to your existing business
Do you already run a small niche business? Good for you! You could
create a mobile app that is an extension of your own business and show
it to the world. For example, if you are in the real estate business,
you could probably develop a location-based app which would give people
an idea of homes for purchase or rent in that and adjoining areas. Once
you are successful in this maiden venture, you will automatically want
to try out mobile advertising and such.
Size does not matter
It is a fact that many successful apps are huge and quite complex.
But you do not necessarily need to develop complex apps to succeed in
the market. Even a simple app will do. Small and “light” apps require
very little financial investment and less time and effort in designing.
These are usually easy to use and so, can also be marketed with minimal
effort.
Note: An essentially simple app with great graphics usually scores
very high in the app market. Basic gaming apps are very popular for this
very reason.
Give the app visibility
Giving your app visibility is vital to its success in the app market.
You should aim to be getting into the top 25 apps if possible. Start in
a small way if you have to and build up from there. Gather an audience
for your app and try to get them talking to other people about it too.
Enter a contest or event
Entering developer contests gives your app instant exposure. What is
more, you also stand a chance to make a good deal of money from your app
in this way, in case you happen to win. These contests are usually
attended by the who’s who, so your app gets tremendous exposure in the
market. Taking part in contests and events also gives you a chance to
speak about your innovation and puts the spotlight on your app, thus
further enhancing chances of its sales.
What You Need
- Developer skills
- A mobile app to show off
- Marketing skills
- Patience and determination
- Watch my next article on the Tips for using mobile apps to generate revenue
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